August 12, 2008

Lee Corso will wear cow outfit this season

Don't look now, but everyone's favorite Mr. Mascot Bobble Head may be donning a full cow suit this season, as Chik-Fil-A has signed on as the sponsor for Corso's weekly pick on ESPN GameDay.

In the segment, ESPN analyst Lee Corso predicts the winning team by donning the mascot head or gear of one of the competing teams. It's the culmination of the show, drawing cheers or jeers from the crowd depending on Corso's pick.

Aptly enough, "GameDay's" first show this season will be in Atlanta for the Chick-fil-A College Kickoff, an Aug. 30 matchup between the University of Alabama and Clemson University.

The move is significant for the chain of about 1,400 restaurants because it does little national advertising, choosing instead to focus on local and regional efforts.

College students, alumni and fans make a great audience for Chick-fil-A, said Steve Robinson, the company's senior vice president of marketing. "GameDay" and football tailgating create a lively atmosphere for marketing products, he said.

The agreement includes Chick-fil-A TV commercials during the show and a live shot of a Chick-fil-A fan interaction area. Event staff in "College GameDay" and Chick-fil-A co-branded uniforms will escort a crate carrying the mascot head for Corso's announcement.

OK, so maybe Corso won't wear the bovine burqua, but... it certainly sounds like someone is getting all dolled up in "co-branded uniforms" this season.

Ugh.

HT: Rusty in the Ville

Posted by Kevin Donahue

Comments:

Lee Corso will wear cow outfit this season
Don't look now, but everyone's favorite Mr. Mascot Bobble Head may be donning a full cow suit this season, as Chik-Fil-A has signed on as the sponsor for Corso's weekly pick on ESPN GameDay.
In the segment, ESPN analyst Lee Corso predicts the winning team by donning the mascot head or gear of one of the competing teams. It's the culmination of the show, drawing cheers or jeers from the crowd depending on Corso's pick. Aptly enough, "GameDay's" first show this season will be in Atlanta for the Chick-fil-A College Kickoff, an Aug. 30 matchup between the University of Alabama and Clemson University. The move is significant for the chain of about 1,400 restaurants because it does little national advertising, choosing instead to focus on local and regional efforts. College students, alumni and fans make a great audience for Chick-fil-A, said Steve Robinson, the company's senior vice president of marketing. "GameDay" and football tailgating create a lively atmosphere for marketing products, he said. The agreement includes Chick-fil-A TV commercials during the show and a live shot of a Chick-fil-A fan interaction area. Event staff in "College GameDay" and Chick-fil-A co-branded uniforms will escort a crate carrying the mascot head for Corso's announcement.
OK, so maybe Corso won't wear the bovine burqua, but... it certainly sounds like someone is getting all dolled up in "co-branded uniforms" this season. Ugh. HT: Rusty in the Ville