August 9, 2008

No more beer ads?

A broad coalition of football and basketball coaches, athletic directors and college presidents is asking the NCAA to ban beer commercials from college sports broadcasts.

So far, 60 Division I college presidents, 240 athletic directors and 101 football and basketball coaches have signed letters calling for the NCAA to add beer to a list of products that cannot be advertised during college games. That list includes cigarettes, guns, nightclubs and gambling.

Beer companies are major players in the television sports advertising game. Anheuser-Busch and Coors spent nearly $400 million on TV sports ads in 2007. Anheuser-Busch and Miller Brewing spent nearly $30 million to advertise during the 2007 NCAA basketball tournament, according to TNS Marketing Intelligence, and beer was the second-largest advertiser behind automobiles. Still, beer-commercial revenue accounted for only a fraction of NCAA tournament broadcast revenues — about 5 percent.

The mtn., the television network of the Mountain West Conference, does not carry beer commercials, network vice president Kim Carver said.

"As a network, we want to act in a manner consistent with the values of the NCAA and the institutions in our conference," Carver said. "It hasn't come up. I don't think we would take beer advertising."

The mtn. has declined commercials for Viagra and similar products.

BYU football coach Bronco Mendenhall hadn't seen the letter signed by football coaches such as Florida's Urban Meyer, Florida State's Bobby Bowden and Ohio State's Jim Tressel, and basketball coaches such as USU's Stew Morrill, Memphis' John Calipari and Kennesaw State's Tony Ingle, a former BYU coach.

This is being driven by these guys. The letters, and who signed them, can be found in the related links here

I like the idea of getting rid of Viagra commercials too. While we are at it, why not just get rid of all commercials, and the breakaways to other games I am not interested in. Between plays lets see replays of the previous play or recent controversial plays.

Posted by Ben Prather

Comments:

No more beer ads?

A broad coalition of football and basketball coaches, athletic directors and college presidents is asking the NCAA to ban beer commercials from college sports broadcasts. So far, 60 Division I college presidents, 240 athletic directors and 101 football and basketball coaches have signed letters calling for the NCAA to add beer to a list of products that cannot be advertised during college games. That list includes cigarettes, guns, nightclubs and gambling. Beer companies are major players in the television sports advertising game. Anheuser-Busch and Coors spent nearly $400 million on TV sports ads in 2007. Anheuser-Busch and Miller Brewing spent nearly $30 million to advertise during the 2007 NCAA basketball tournament, according to TNS Marketing Intelligence, and beer was the second-largest advertiser behind automobiles. Still, beer-commercial revenue accounted for only a fraction of NCAA tournament broadcast revenues — about 5 percent. The mtn., the television network of the Mountain West Conference, does not carry beer commercials, network vice president Kim Carver said. "As a network, we want to act in a manner consistent with the values of the NCAA and the institutions in our conference," Carver said. "It hasn't come up. I don't think we would take beer advertising." The mtn. has declined commercials for Viagra and similar products. BYU football coach Bronco Mendenhall hadn't seen the letter signed by football coaches such as Florida's Urban Meyer, Florida State's Bobby Bowden and Ohio State's Jim Tressel, and basketball coaches such as USU's Stew Morrill, Memphis' John Calipari and Kennesaw State's Tony Ingle, a former BYU coach.

This is being driven by these guys. The letters, and who signed them, can be found in the related links here I like the idea of getting rid of Viagra commercials too. While we are at it, why not just get rid of all commercials, and the breakaways to other games I am not interested in. Between plays lets see replays of the previous play or recent controversial plays.