December 16, 2008

BCS Championship to be available in 3-D

If you really want to get "in the game" for the BCS National Championship, then your neighborhood movie theater might be just the ticket.

3ality Digital announced today that they have secured the 3-D broadcast rights to the Florida-Oklahoma game and will be beaming it live to approximately 800-1,000 movie theaters across the country.

The game between Florida and Oklahoma will be broadcast live in 3-D to 80 to 100 movie theaters in about 30 U.S. cities, said 3ality Chairman David Modell. Tickets are expected to cost $18 to $22, said Cinedigm Digital Cinema Corp., which is working with 3ality to deliver the broadcasts to theaters.

A startup named RealD is supplying the 3-D projector technology and polarized lenses for audience members.

The outfit had a couple of kinks in their test production of the NFL's Raiders-Chargers game, but fans gave the experience a thumbs up, according to USA Today.

But audiences -- test runs were done in Boston, New York and Los Angeles -- generally approved of the technology, which adds depth to the field and gives a sense of being there in person. Shots of cheerleaders were a big hit.

"There's been lots of post-morteming," Modell said. "Mostly it's been warm handshakes, hugs and backslaps for having done a good job."

Modell said the format will be roughly the same as it was during the test screening, which had eight 3-D camera crews beside their 2-D counterparts, and a separate set of commentators.

I don't know that I want to leave the comfort of my favorite sofa and HD broadcast, but... I will admit that it's damn tempting to head out and watch the Gators-Sooners in 3-D.

Comments:

BCS Championship to be available in 3-D
If you really want to get "in the game" for the BCS National Championship, then your neighborhood movie theater might be just the ticket. 3ality Digital announced today that they have secured the 3-D broadcast rights to the Florida-Oklahoma game and will be beaming it live to approximately 800-1,000 movie theaters across the country.
The game between Florida and Oklahoma will be broadcast live in 3-D to 80 to 100 movie theaters in about 30 U.S. cities, said 3ality Chairman David Modell. Tickets are expected to cost $18 to $22, said Cinedigm Digital Cinema Corp., which is working with 3ality to deliver the broadcasts to theaters. A startup named RealD is supplying the 3-D projector technology and polarized lenses for audience members.
The outfit had a couple of kinks in their test production of the NFL's Raiders-Chargers game, but fans gave the experience a thumbs up, according to USA Today.
But audiences -- test runs were done in Boston, New York and Los Angeles -- generally approved of the technology, which adds depth to the field and gives a sense of being there in person. Shots of cheerleaders were a big hit. "There's been lots of post-morteming," Modell said. "Mostly it's been warm handshakes, hugs and backslaps for having done a good job." Modell said the format will be roughly the same as it was during the test screening, which had eight 3-D camera crews beside their 2-D counterparts, and a separate set of commentators.
I don't know that I want to leave the comfort of my favorite sofa and HD broadcast, but... I will admit that it's damn tempting to head out and watch the Gators-Sooners in 3-D.