August 9, 2009

Now *you* can smell like JoPa, Les Miles

Can't get enough of the Penn State Nittany Lions? Does your committment to LSU more than skin deep? Your ship has come in.

Masik Collegiate Fragrances now offers you the opportunity to capture the essence of your team... and spritz a little along your neckline. What do they smell like? Well, the New York Times asked alums to pick their school's scent in a blind test & to describe their university's fragrance.

MEGHAN DAY, Class of 2003, Penn State

Blind sniff test: Incorrectly identified U.N.C.; found Penn State scent "distinctly L.S.U."
Personal memory triggers: "Cow manure, beer, barbecue and tailgating smells. I'm not sure I'd want to spray that on my body."

KELLEY GIROD, Class of 2004, L.S.U.

Blind sniff test: Correctly identified L.S.U. "It's the richest, most decadent scent. It reminds me of a sort of Southern, very L.S.U. elegance."
Personal memory triggers: "An old bookbinding smell, really musty, but somehow warm and comforting. Like, you could imagine sitting there for hours of lectures comfortably. But scents won’t bring me back to a moment and I don't want them to. I mean, who wants to walk around and smell like their grandma's mashed potatoes? That's what memories are for, not fragrances."

Masik is already selling UNC, LSU and Penn State, with Florida, Georgia, Bama, Tennessee and Auburn coming later this year.

And I know what you're thinking? Can I smell like a Cock or a Beaver? Alas... South Carolina and Oregon State aren't represented... yet.

Personally, I'd like to see a West Virginia cologne ("Ode de Couch") or perhaps Stanford ("Pine Tree Perfume"). What about you?

Comments:

Now *you* can smell like JoPa, Les Miles
Can't get enough of the Penn State Nittany Lions? Does your committment to LSU more than skin deep? Your ship has come in. Masik Collegiate Fragrances now offers you the opportunity to capture the essence of your team... and spritz a little along your neckline. What do they smell like? Well, the New York Times asked alums to pick their school's scent in a blind test & to describe their university's fragrance.
MEGHAN DAY, Class of 2003, Penn State Blind sniff test: Incorrectly identified U.N.C.; found Penn State scent "distinctly L.S.U." Personal memory triggers: "Cow manure, beer, barbecue and tailgating smells. I'm not sure I'd want to spray that on my body." KELLEY GIROD, Class of 2004, L.S.U. Blind sniff test: Correctly identified L.S.U. "It's the richest, most decadent scent. It reminds me of a sort of Southern, very L.S.U. elegance." Personal memory triggers: "An old bookbinding smell, really musty, but somehow warm and comforting. Like, you could imagine sitting there for hours of lectures comfortably. But scents won’t bring me back to a moment and I don't want them to. I mean, who wants to walk around and smell like their grandma's mashed potatoes? That's what memories are for, not fragrances."
Masik is already selling UNC, LSU and Penn State, with Florida, Georgia, Bama, Tennessee and Auburn coming later this year. And I know what you're thinking? Can I smell like a Cock or a Beaver? Alas... South Carolina and Oregon State aren't represented... yet. Personally, I'd like to see a West Virginia cologne ("Ode de Couch") or perhaps Stanford ("Pine Tree Perfume"). What about you?